Description:
Dannon and Disney teamed up to offer an instant win game where three winners got the chance to hang out with RAVEN from the show THAT`S SO RAVEN or RICKY from PHIL OF THE FUTURE. Winners were treated like a celebrity for a day and also featured in special online video clips. Grand Prize winners and three guests received airfare, a four night hotel stay, transportation, a digital camara, and $750 spending money. Instant win stars were featured on the bottom of select Danimals yogurt boxes. There was also a second chance to win bonus prizes, such as an enhanced Disney Channel CD-ROM, online at www.danimalsxl.com.
Partnership Opportunity:
DISNEY CHANNEL/Television
Company:
Disney Channel
Partner/Category:
Dannon /CPG
Timing:
Summer 2nd Quarter 2004
Target:
Kids (6-11)
Tweens
Teens
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-07-29
Companies Involved
Disney Channel
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