Partnership:

DISNEY CHARACTERS and Kellogg's

Description:

Disney-Pixar teamed up with Kellogg's for the special offer of Bendin Friends. Bendin Friends consisted of four sets of Disney and Disney-Pixar characters; Classic Disney Set, Disney-Pixar Monsters, Inc. Set, Disney`s The Lion King Set, and Disney-Pixar Toy Story 2 Set. Each set included four characters. To receive a set, consumers mailed 4 Fun Seals, or UPC Proof of Purchase coupons, along with the completed order form inside the box of Keebler and Kellogg's specially-marked packages. No shipping and handling was required. Supported by FSI and on-pack.

Partnership Opportunity:
DISNEY CHARACTERS/Financial & Insurance
Company:
The Walt Disney Studios
Partner/Category:
Kellogg's /CPG
Timing:
1st Quarter 2004
Target:
Promotional Elements:
Discount / Special Offer / Promo Code
Media Elements:
Mailer
Created On:
2020-11-30
Last Modified on:
2015-11-24
Companies Involved
Tuck

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