Description:
Disney Cruise Line and Make-A-Wish partnered in a joint effort to help unveil the latest Disney Cruise Line ship "The Disney Wish".The partnership also saw Disney donate $1 Million to the Make-A-Wish Foundation as well as showcase the new cruise ship in a virtual event.
The virtual event featured character appearances, musical performances and state-of-the-art technology, and highlighted the relationship between Disney and Make-A-Wish. The event also revealed some of the most innovative and iconic spaces of the Disney Wish.
Partnership Opportunity:
Disney Cruise Line/Travel
Company:
Disney Cruise Line
Partner/Category:
Make-a-Wish /Non-Profit Organizations
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Family
Tweens
Kids (6-11)
Female
Family
Tweens
Kids (6-11)
Promotional Elements:
Event / Activation / Experiential
Product Demonstrations / Sampling
Tour
Product Demonstrations / Sampling
Tour
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Signage
Social Media
Mobile
Online
Signage
Social Media
Created On:
2021-04-30
Last Modified on:
2025-04-25
Companies Involved
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