Description:
DISNEY GLOBAL BOOK GROUP teamed up with RANDOM HOUSE CHILDREN'S BOOKS for an in-school initiative tied to its Disney Fairies book publishing program.On April 23, kids found four different Disney Fairies printed on 50 million school milk cartons. Each featured a popular character—Tinker Bell, Beck, Lily and Vidia.
The promotion supported Disney Fairies novels, novelty books and chapter books based on each character from Random House. As part of the promotion, milk cartons carried pro-health messaging.
Partnership Opportunity:
DISNEY FAIRIES NOVELS/Financial & Insurance
Partner/Category:
Random House /Publishing
Timing:
April 2nd Quarter 2007
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-10-01
Companies Involved
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