Disney partnered with Allure Bridal to create the Disney Fairy Tale Weddings Collection.
The collaboration allowed brides to turn Disney fairy tale dreams into a reality. The collection was inspired by the elegance of Disney princesses that Allure Bridal turned into several stunning pieces.
The elegant collection consisted of 16 total styles in a variety of silhouettes and fabrications that capture the style and spirit of Disney Princess characters such as Ariel, Aurora, Belle, Jasmine, Cinderella, Pocahontas, Rapunzel, Tiana, and Snow White.
Allure Bridals unveiled the entire collection during New York Bridal Fashion Week in April 2020 with gowns arriving in stores shortly thereafter.
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