Partnership:

Disney Parks and Resorts and Southwest Airlines

Description:

Disney Parks and Resorts partnered with Southwest Airlines on a "Take Flight" Sweepstakes. 

The Sweepstakes included 5 winners receiving a vacation package to experience Star Wars: Galaxy's Edge at either the Walt Disney World Resort or the Disneyland Resort. The Sweepstakes was conducted in 2 phases. Phase 1 took place from August through September, where 3 winners were chosen. Phase 2 took place in December, where 2 winners were chosen.

The Grand Prize vacation package included round-trip airfare for the winner and 3 guest, ground transportation from the airport to the resort via the Disney's Magical Express service, four (4) night stay at the Disney Resort, four (4) 5-day Park hopper tickets, one (1) $250 Disney Gift Card and VIP view for one (1) parade or show. 

Fans were able to enter the sweepstakes on southwest.com/TakeFlight. Fans could submit bonus entries by tweeting out a prepopulated message or sharing the Sweepstakes on Facebook. 

Partnership Opportunity:
Disney Parks and Resorts/Attractions
Company:
Disney Parks & Resorts
Partner/Category:
Southwest Airlines /Travel
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Contest / Sweepstakes
Other
Media Elements:
Micro site
Mobile
Online
Product Giveaways
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-11-05
Companies Involved
Disney Parks & Resorts
Disney Parks & Resorts
Tuck

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