Partnership:

Disney Premiere Series and ColourPop

Description:
The Walt Disney Company and ColourPop teamed up for a new line of Disney Designer Collection makeup inspired by the entertainment company's classic fairly tales and new line of limited-edition dolls. The collection was part of Disney's Premiere Series, a new line of Disney Princess dolls that were given a red-carpet ready revamp inspired by the red carpet and runway fashions from the year each of the Princess films premiered. Disney was set to release a new doll every Saturday from Oct. 6 - Nov. 10 online and through an in-store lottery. The Disney Designer Collection from ColourPop pays homage to stories such as Cinderella and The Princess and the Frog through a range of eye shadow, lip gloss and lipstick, as well as kits and sets. The line was available Sept. 28 on ColourPop and ShopDisney.coom
Partnership Opportunity:
Disney Premiere Series/Theatrical
Company:
Disney Consumer Products
Partner/Category:
ColourPop /Health & Beauty
Timing:
September 3rd Quarter 2018
Target:
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
On Pack
Other
Media Elements:
Mobile
Online
Other
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
Disney Consumer Products
Tuck

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