Partnership:

DISNEYLAND and J.M. Smucker

Description:
Disneyland and The J.M. Smucker Company partnered to promote the 50th Anniversary of Disneyland. Included on specially marked jars of Smuckers and JIF were game pieces with a code to enter at Smuckers.com for a chance to win a coast-to-coast vacation to celebrate Disney history. In addition to the sweepstakes offer, free Disney stickers were included on the package. The partnershership also gave consumers a chance to receive a Disney Happiest Celebration On Earth Commemorative Pin by mailing in 2 proofs-of-purchases and $1.50 for shipping and handling. The promotion began February 27, 2006 and ended May 22, 2006.
Partnership Opportunity:
DISNEYLAND/Tech
Partner/Category:
J.M. Smucker /CPG
Timing:
February 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-02-27
Companies Involved
Tuck

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