Description:
Kellogg's and Disney partnered to promote Disney's new online game PIRATES OF THE CARIBBEAN and the theme park. With 2 UPCs and an official order form inside specially marked Kellogg's cereals, consumers had a chance to receive PIRATES OF THE CARIBBEAN skull mouse for $4.99 by mail. Consumers were also encouraged to play the game online at www.virtualmagickingdom.com. Offer expired September 30, 2006.
Partnership Opportunity:
DISNEYLAND/Attractions
Company:
Disney Parks & Resorts
Partner/Category:
Kellogg's /CPG
Timing:
October 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Disney Parks & Resorts
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