Description:
$10 million marketing campaign including 10 Disney spots. Also a sweepstakes for trips and a scratch-off card for consumers offering cars & combo trips to Epcot & the Super Bowl.
Partnership Opportunity:
DISNEY'S MILLENNIUM CELEBRATION/Financial & Insurance
Partner/Category:
National Rent-A-Car /Travel
Timing:
4th Quarter 1999
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-15
Companies Involved
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