To support the theatrical release of DOCTOR STRANGE, Marvel Entertainment and Huawei developed a partnership around Huawei's cell phone brand, Honor. The latest Honor phone, the Honor 8, is featured prominently in the film as the phone used by main characters like Dr. Strange himself.
In addition, fans could like a post on the Honor Facebook page and comment with how an #Honor8 would let them reimagine reality for a chance to win an all-expenses paid trip for two to the Science of the Marvel Cinematic Universe event in Los Angeles. Huawei also sponsored an activation at the world premiere where guests on the carpet could take selfies of themselves inside the Sanctum Sanctorum
The program was promoted on the Honor website as well as on their social media channels.
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Product Placement
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