Partnership:

Dodge and The Lego Group

Description:
Dodge and The Lego Group partnered on a new campaign that included a 30-second commercial, "Metamorphosis," which ran across Dodge's Instagram, Facebook, Twitter and YouTube channels. The spot showed alternate shots of the 2018 Dodge Challenger SRT Demon on a racetrack and a Lego version with the tagline: "With Dodge, racers come in all sizes." It starred National Hot Rod Association drag racing champion Leah Pritchett. The collaboration also included a new Lego Speed Champions building set featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T. A limited number of the sets were available for purchase at Dodge.com.
Partnership Opportunity:
Dodge/Automotive
Partner/Category:
The Lego Group /Toys
Timing:
January 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Signage
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2019-01-08
Companies Involved
Tuck

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