Dodge and The Lego Group partnered on a new campaign that included a 30-second commercial, "Metamorphosis," which ran across Dodge's Instagram, Facebook, Twitter and YouTube channels. The spot showed alternate shots of the 2018 Dodge Challenger SRT Demon on a racetrack and a Lego version with the tagline: "With Dodge, racers come in all sizes." It starred National Hot Rod Association drag racing champion Leah Pritchett. The collaboration also included a new Lego Speed Champions building set featuring the 2018 Dodge Challenger SRT Demon and the 1970 Dodge Charger R/T. A limited number of the sets were available for purchase at Dodge.com.