Partnership:

Dolly Parton and Duncan Hines

Description:

Dolly Parton and Duncan Hines have partnered to offer some new sweet treats.

Dolly Parton launched a new collection with Duncan Hines that included southern-inspired cake mixes and frostings. Her collection included Southern-Style Coconut Flavored Cake Mix, a Southern-Style Banana-Flavored Cake Mix, Creamy Buttercream Frosting, and Chocolate Buttercream Frosting. The items were sold together as a baking kit, beginning in January, and began individual sales in March.

Partnership Opportunity:
Dolly Parton/Music
Partner/Category:
Duncan Hines /CPG
Timing:
1st Quarter 2022
Target:
Male
Female
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Celebrity Appearance / Endorsement
Online

Website and Social Media

Created On:
2022-02-09
Last Modified on:
2022-02-09
Companies Involved
Tuck

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