Warner Bros. Pictures together with MaMa Rosa's partnered to promote the release of DOLPHIN TALE 2 with a Movie Cash giveaway. In order to receive a complimentary Movie Cash certificate consumers either had to collect 4 UPC bar codes found on specially marked MaMa Rosa’s Mini, Small or Large Family Pizzas or Old Italian Brand,  or send in the original cash register receipt by mail to the redemption center. The Movie Cash certificate was valid for one box office admission up to $10.00 to any theatrical showing of a Warner Bros. Pictures release at any participating theater

The prize period was from September 2014 to November 14th, 2014 although the Movie Cash Certificates remained valid until January of 2015.

Entrants were required to be over the age of 18.