PlayMonster was very excited to partner with Knouse Foods to create a program that delivered healthy family options at back-to-school through good-for-you applesauce snacks and game play. By simply submitting Musselman’s proofs of purchase by mail, consumers could receive either game: Don’t Rock the Boat or best-seller 5 Second Rule FREE! Both games have a retail value of $24.99. The offer was communicated through on-pack bursts, an FSI, web and social media efforts.