Partnership:

DON'T ROCK THE BOAT AND 5 SECOND RULE and MUSSELMANS APPLESAUCE

Description:
PlayMonster was very excited to partner with Knouse Foods to create a program that delivered healthy family options at back-to-school through good-for-you applesauce snacks and game play. By simply submitting Musselman’s proofs of purchase by mail, consumers could receive either game: Don’t Rock the Boat or best-seller 5 Second Rule FREE! Both games have a retail value of $24.99. The offer was communicated through on-pack bursts, an FSI, web and social media efforts.
Partnership Opportunity:
DON'T ROCK THE BOAT AND 5 SECOND RULE/Sports
Company:
PlayMonster
Partner/Category:
MUSSELMANS APPLESAUCE /CPG
Timing:
3rd Quarter 2018
Target:
Family
Promotional Elements:
Insert (FSI)
On Pack
Other
Media Elements:
Email
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-09-19
Companies Involved
PlayMonster
Lisa W
Lisa W Head of Promotional Partnerships The Op Games
Tuck

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