McDonald’s and Doodles have partnered for the “GM Spread Joy” holiday campaign, launching November 18. The collaboration brings over 100 million limited-edition McCafé cups featuring Doodles’ artwork to participating U.S. locations.

Customers who purchase a beverage via the McDonald’s app can unlock exclusive digital rewards, including:

• McDonald’s x Doodles digital wearables


• Access to Doodles’ animated series and avatar customization tools


• Original music from Doodles Records and a special holiday short film

Starting November 26, collectible packs with enamel pins (redeemable as physical items) will be available, and a McDonald’s x Doodles merch line launches December 5.

Doodles animations will also light up McDonald’s Times Square billboard to increase digital engagement.

Customers are encouraged to share their experiences with the hashtag #goodmornin.