Partnership:

DOOM: The Dark Ages and Prince Street Pizza

Description:
To celebrate the launch of DOOM: The Dark Ages, Xbox and Prince St. Pizza have joined forces for an exclusive new pie baked in brimstone and fury: the Hellfire Pepperoni. Forged with smoked mozzarella, Prince St.’s iconic spicy marinara, pepperoni, fresh habaneros, and a fiery drizzle of hot honey, this pizza is made to satisfy even the most battle-hardened appetite. Visit any Prince St. Pizza location in the U.S. or Toronto, Canada between May 12 and June 15 to experience the infernal flavor by the slice or whole blazing pie.

“We were fired up to collaborate with DOOM: The Dark Ages,” says CEO of Prince St. Pizza Lawrence Longo. “It’s one of the most iconic video game franchises of all time — intense, over-the-top, and totally unapologetic — with a fanbase that continues to show up. That energy inspired us to bring the heat with bold flavor, big attitude, and a little chaos — in the best way possible. We had a blast dreaming up a pizza worthy of the DOOM universe and we think fans are going to love what we cooked up.”

With every purchase of a Hellfire Pepperoni, hungry Slayers will unlock a timed exclusive Ranger DOOM Slayer Skin and also receive a code for a free one-month trial of Xbox Game Pass Ultimate (new users only) to dive into DOOM: The Dark Ages the moment it drops day one with Game Pass on May 15, 2025. Plus, carry out your sizzling slices in a limited-edition box, and head to Prince St. Pizza’s website to purchase two limited-edition DOOM: The Dark Ages x Prince St. Pizza T-Shirts.

Be sure to check out DOOM: The Dark Ages, releasing on May 15, 2025, the prequel to the critically acclaimed DOOM (2016) and DOOM Eternal that tells an epic cinematic story worthy of the DOOM Slayer’s legend. In this third installment of the modern DOOM series, players will step into the blood-stained boots of the DOOM Slayer for a never-before-seen dark and sinister medieval war against Hell.
Partnership Opportunity:
DOOM: The Dark Ages/Gaming & Esports
Company:
Microsoft Xbox
Partner/Category:
Prince Street Pizza /Dining
Timing:
May 2nd Quarter 2025
Target:
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
Licensed Product
On Pack
Other
Media Elements:
In-Game / In-App Integration
Micro site
Online
Created On:
2025-05-13
Last Modified on:
2025-05-20
Companies Involved
Microsoft Xbox
Microsoft Xbox
Tuck

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