Description:
Nickelodeon partnered with the NFL for DOUBLE DARE AT SUPER BOWL. The partnership took the form of a 45-minute competition special, pitting two teams of NFL athletes, Nickelodeon stars and real kids against one another in a series of exciting, football-themed trivia questions and physical challenges.The promotion featured a brand-new Super Bowl-themed episode of the Double Dare game show which was broadcast across Nickelodeon, Nicktoons and TeenNick. Each Double Dare at Super Bowl team competed for a $10,000 donation to one of Nickelodeon and the NFL’s pro-social partners, including PLAYWORKS and Special Olympics.
Fans with tickets to the Super Bowl Experience could register to attend the taping of Double Dare at Super Bowl on NFL Fan Mobile Pass.
Partnership Opportunity:
Double Dare at Super Bowl/Television
Company:
Paramount Consumer Products and Experiences
Partner/Category:
NFL /Sports
Timing:
January 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
TV Spot
Online
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Paramount Consumer Products and Experiences
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