Description:
Dr. Seuss Enterprises partnered with Champion to release a capsule collection of clothing.
The capsule included hoodies, t-shirts, joggers, and crops for both men and women. The designs featured fan-favorite characters and books including, Cat in the Hat, Horton, Thing 1 and Thing 2, "Green Eggs and Ham," and more. Fans were able to buy the limited-edition collection at Champions six retail stores, Champion.com or PacSun.
Partnership Opportunity:
Dr. Seuss/Toys
Company:
Dr. Seuss Enterprises
Partner/Category:
Champion /Fashion
Timing:
October 4th Quarter 2019
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Female
Teens
Family
Adults 18-24
Adults 25-34
Promotional Elements:
Licensed Product
Collectible
In-Store / Retail
Premiums / Giveaways
Other
Collectible
In-Store / Retail
Premiums / Giveaways
Other
Media Elements:
Micro site
Mobile
Online
Signage
Social Media
Other
Mobile
Online
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-10-21
Companies Involved
Dr. Seuss Enterprises
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