Partnership:

Dr. Seuss Enterprises and SPAM

Description:
Would you eat them here or there? Would you eat them anywhere? The SPAM® brand and Dr. Seuss Enterprises are inviting fans to consider these timeless questions with the launch of their limited-edition Green Eggs & SPAM® Classic Twin Pack, available exclusively at select Walmart stores nationwide. This playful collaboration brings together two beloved icons in a deliciously nostalgic mash-up that's as fun to display as it is to enjoy in your favorite recipes.

Featuring collectible can artwork, the twin pack is a tribute to generations of fans who have imagined their own versions of Green Eggs & SPAM® Classic. In celebration of the 65th anniversary of Dr. Seuss's beloved book, "Green Eggs and Ham," on August 12, this dream collaboration will now become a reality. The limited-edition cans are available while supplies last and are expected to sell out fast — because like Sam-I-Am, you may end up wanting to eat them anywhere.

"The limited-time-only Green Eggs & SPAM® Classic Twin Pack offers fans a nostalgic journey back to childhood," said Dan Kubiak, senior brand manager for the SPAM® brand. "Fans have been creating their own green eggs and SPAM® product combinations for years, but now we're making it official. In collaboration with the Dr. Seuss Enterprises team, we've created a whimsical pairing that celebrates creativity, flavor and fun in every can."

"The iconic rhythm and rhymes of Dr. Seuss's Green Eggs and Ham have now been a staple in children's literature for 65 years," said Jimeka Brussard, Director of North American Licensing at Dr. Seuss Enterprises. "Few know it was actually written using only 50 words. We're thinking the 51st word would have been SPAM®! We can't wait to see what kind of dishes our fans whip up with this one-of-a-kind collaboration."

Adding to the excitement, the SPAM® brand has unveiled its first-ever official Green Eggs & SPAM® Classic recipe. Whether you're a lifelong fan or discovering the magic for the first time, this colorful, camera-worthy breakfast creation transforms the storybook into a delicious reality that both kids and adults will love. Home chefs can turn ordinary mornings into extraordinary adventures with this Sam-I-Am-approved dish. Complete ingredients and step-by-step instructions are now available on the official SPAM® brand website.

And the fun doesn't stop at breakfast. Fans can also snag limited-edition co-branded merchandise – including an array of apparel and accessories fans of all ages will love to wear, available exclusively at shop.drseuss.com while supplies last.

For more details about this collaboration and to learn more about where to find the Green Eggs & SPAM® Classic Twin Pack, visit SPAM.com, and follow the SPAM® brand on Instagram at @SPAMbrand, on TikTok at @SPAMbrand, and on Facebook @SPAMbrand.
Partnership Category:
Classic Characters
Company:
Dr. Seuss Enterprises
Partner/Category:
SPAM /CPG
Timing:
July 3rd Quarter 2025
Target:
Male
Female
Family
Adults
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Media Elements:
Online
Social Media
Created On:
2025-07-29
Last Modified on:
2025-07-29
Companies Involved
Dr. Seuss Enterprises
Dr. Seuss Enterprises
Tuck

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