Partnership:

Dr. Seuss Enterprises and Subway

Description:

Dr. Seuss and Subway teamed up in celebration of the new Netflix series based on the Green Eggs and Ham book.

The partnership consisted of participating Subway restaurants in New York City and Los Angeles serving a limited-time sandwich themed after the show. The sandwich was composed of fresh spinach, guacamole, sliced tomatoes, American cheese, and green eggs and ham. Furthermore, a "Hambulance" will be touring the United states surprising customers with free sandwiches. 

Additionally, Subway hosted a "Sam-I-Am Suitcase" Sweepstakes. The Grand Prize winner received a trip to anywhere in the continental United States. The prize included round-trip airport to any city in the Continental United States and a two nights stay at a hotel in that city. Other prizes included a Subway eGift Card.

Partnership Opportunity:
Dr. Seuss Enterprises/Publishing
Company:
Dr. Seuss Enterprises
Partner/Category:
Subway /Dining
Timing:
November 4th Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Premiums / Giveaways
Contest / Sweepstakes
Tour
Other
Media Elements:
Micro site
Mobile
Online
Product Giveaways
Signage
Social Media
Other
Created On:
2020-11-30
Last Modified on:
2019-11-12
Companies Involved
Dr. Seuss Enterprises
Dr. Seuss Enterprises
Tuck

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