Walmart today announced the launch of its new holiday campaign, WhoKnewVille, created in collaboration with Dr. Seuss Enterprises. The campaign reimagines the beloved world of Whoville from How the Grinch Stole Christmas to bring customers a joyful and imaginative look at holiday shopping.

Set in a festive world inspired by Dr. Seuss’s timeless creation, WhoKnewVille follows Mindy Lou Who, the Grinch, and other Whos as they prepare for the holidays with the help of Walmart’s seamless shopping experience. The campaign highlights how Walmart helps make the season brighter and easier through its app, fast delivery, and broad assortment of gifts for every celebration.

Developed by Publicis Groupe agencies Fallon, Leo Burnett New York, the Community, Contender, and Digitas, WhoKnewVille marks one of Walmart’s largest integrated holiday efforts to date. More than 50 creative executions will run across the season, including placements on Sunday Night Football, YouTube, social media, e-commerce channels, and influencer partnerships.

“Our holidays are a time of joy, but they can also bring stress,” said William White, Walmart’s Senior Vice President and Chief Marketing Officer. “This campaign captures that universal feeling while showing how Walmart makes shopping simple, fast, and fun — whether online, on the app, or in stores.”

WhoKnewVille continues Walmart’s “Who Knew” brand platform introduced earlier this year, which showcases the retailer’s digital innovations and extensive online assortment under the message “Who knew Walmart had all of this?” The campaign reflects Walmart’s focus on meeting customers where they are and reinforcing its position as a one-stop destination for everything they need this holiday season.

For more information about Walmart’s holiday offerings and WhoKnewVille, visit www.walmart.com