Partnership:

DR. SEUSS' HORTON HEARS A WHO and Kellogg's

Description:
Universal and Kellogg''s teamed up to promote the television series CAT IN THE HAT. Sweepstakes ended on November 14, 2006. Contestants who bought Rice Krispies Cereal were prompted to look inside the box and see if it contained the CAT IN THE HAT white glove. Winners received one year of biweekly house cleaning from Merry Maids.
Partnership Opportunity:
DR. SEUSS' HORTON HEARS A WHO/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Kellogg's /CPG
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-03-06
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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