20th Century Fox and The Newspaper Association of America teamed up to promote the theatrical release DR. SUESS' HORTON HEARS A WHO. The promotion was printed in newspapers across America. The spot featured characters from the film reading "The Who-Zette" which says "Who-Story in the MAking. Find out about movies, sports, cuisine and far-off places that you've never seen! So whether you're an elephant, ostrich, or a Who, reading the paper's a great thing to do!" The promotions purpose was to promote literacy.