Partnership:

DR. SEUSS' HORTON HEARS A WHO and Newspaper Assoc. of America

Description:
20th Century Fox and The Newspaper Association of America teamed up to promote the theatrical release DR. SUESS' HORTON HEARS A WHO. The promotion was printed in newspapers across America. The spot featured characters from the film reading "The Who-Zette" which says "Who-Story in the MAking. Find out about movies, sports, cuisine and far-off places that you've never seen! So whether you're an elephant, ostrich, or a Who, reading the paper's a great thing to do!" The promotions purpose was to promote literacy.
Partnership Opportunity:
DR. SEUSS' HORTON HEARS A WHO/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Newspaper Assoc. of America /Non-Profit Organizations
Timing:
March 1st Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-03-11
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.