Description:
Universal Pictures and Imagine Foods joined forces to promote the home entertainment release of DR. SUESS` THE CAT IN THE HAT. Consumers who mailed in six proofs-of-purchases of 8oz. Rice Dream, a 3x5 card with consumer info and $1.50 for shipping and handling received a free DR. SUESS' THE CAT IN THE HAT cup. The free cup offer was available until December 31, 2004 or while supplies lasted.
Partnership Opportunity:
DR. SEUSS' THE CAT IN THE HAT/Home Entertainment
Partner/Category:
Imagine Foods /CPG
Timing:
3rd Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-11-14
Companies Involved
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