Partnership:

DR. SEUSS' THE LORAX and GE

Description:

Universal Pictures partnered with GE Lighting for the home video release of THE LORAX GE Lighting hosted an online sweepstakes in celebration of the film’s Blu-ray and DVD debut on August 7th, GE worked with Universal Studios Home Entertainment to share the film’s environmentally conscious message in conjunction with its energy-efficient light bulbs, including the energy-efficient soft white bulbs, energy smart® LED bulbs and an energy smart® Bright From the Start? CFL that used a halogen capsule inside a CFL spiral? to provide instant brightness.The grand-prize trip to Universal Studios Hollywood in California included round-trip airfare for the winner and three guests to Los Angeles, a three-night hotel stay, four Universal Studios VIP Experience tour tickets and free admission to the Universal Studios Hollywood theme park. THE LORAX released on DVD August 7, 2012.

Partnership Opportunity:
DR. SEUSS' THE LORAX/Home Entertainment
Company:
Universal Studios Home Entertainment
Partner/Category:
GE /Tech
Timing:
August 3rd Quarter 2012
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
Universal Studios Home Entertainment
Tuck

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