Partnership:

DraftKings and Domino's

Description:

Sports-betting app DraftKings teamed with Domino's Pizza on an exciting collaboration that promoted Domino's Pizza's latest guarantee of completing carside deliveries in two minutes or less.

DraftKings promoted this guarantee with a co-branded challenge in which DraftKings users could bet on whether orders would actually show up in under two minutes, more less than 80% of the time. The users who were correct in calling their shot had the chance at a percentage of a $200,000 pot.

Partnership Opportunity:
DraftKings/Gaming & Esports
Partner/Category:
Domino's /Dining
Timing:
June 2nd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Advergame
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2021-06-29
Last Modified on:
2021-06-29
Companies Involved
Tuck

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