Partnership:

DreamWorks Animation Series and Stonyfield Farm, Inc.

Description:

DreamWorks Animation and Stonyfield Organics partnered to celebrate the DreamWorks’ animated series on Netflix. The campaign created new Stonyfield Yokids Organics products featuring fan-favorite characters from shows including All Hail King Julien, Home, Dragons – Race to the Edge, and Dinotrux.

The partnership included a social media driven sweepstakes. When fans commented on the offical sweepstakes post on Stonyfield's Facebook page, they were entered for the chance to win a Dinotrux DVD and YoKids 6-packs.

Partnership Opportunity:
DreamWorks Animation Series/Television
Company:
DreamWorks Animation
Partner/Category:
Stonyfield Farm, Inc. /CPG
Timing:
4th Quarter 2016
Target:
Male
Female
Kids (6-11)
Tweens
Family
Promotional Elements:
Branded Content
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-01
Companies Involved
Tuck

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