DreamWorks Animation and Stonyfield Organics partnered to celebrate the DreamWorks’ animated series on Netflix. The campaign created new Stonyfield Yokids Organics products featuring fan-favorite characters from shows including All Hail King Julien, Home, Dragons – Race to the Edge, and Dinotrux.
The partnership included a social media driven sweepstakes. When fans commented on the offical sweepstakes post on Stonyfield's Facebook page, they were entered for the chance to win a Dinotrux DVD and YoKids 6-packs.
Female
Kids (6-11)
Tweens
Family
Contest / Sweepstakes
Contest / Sweepstakes
Social Media
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