Description:
Duck Dynasty and Walmart executed a Twitter amplify partnership to help promote the Walmart integration within the Duck Dynasty Christmas Special. Three custom clips, featuring the Robertsons holiday shopping within Walmart, were hosted on aetv.com and included a :03 Walmart promotional billboard at the beginning of the video. These clips were then posted on the Duck Dynasty Twitter account and served as promoted tweets from Walmart. This was the first non sports-related Twitter Amplify deal.This campaign was executed on 12/11/13.
(Ad Sales sponsor)
Partnership Opportunity:
Company:
A+E NETWORKS
Partner/Category:
Walmart /Retail
Timing:
December 2013
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2025-04-28
Companies Involved
A+E NETWORKS
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