Dunkin' collaborated with online paint retailer Backdrop on a creative promotion that launched a branded paint collaboration.

Dunkin' worked with Backdrop to create two custom paints that were designed based on the iconic Dunkin' color scheme. The two interior house paints, Dunkin' Pink and Dunkin' Orange, represented the chain's first paint collaboration. The two brands worked together to ensure the pink and orange had the correct hues. 

Customers could purchase the half-gallon paints online through Backdrop's platform. They were initially priced at $39 per half-gallon.