Partnership:

Dunkin' and Girl Scouts of the USA

Description:
Dunkin' partnered with the Girl Scouts of the USA to bring the flavors from Girl Scouts' cookies to Dunkin' coffee beverages. The promotion consisted of Dunkin' menu items featuring iconic cookie flavors - Coconut Caramel, Thin Mints and Trefoils. The Coconut Caramel and Thin Mint flavors were classic favorites but the Trefoil shortbread variety was a new offering by the doughnut retailer. Dunkin' customers could add their favorite cookie flavors to Dunkin’s line of hot and cold coffee beverages, espresso beverages, or frozen coffee and chocolate options from January 2019 through the spring.
Partnership Opportunity:
Dunkin'/Dining
Company:
Dunkin’ Donuts
Partner/Category:
Girl Scouts of the USA /Non-Profit Organizations
Timing:
January 1st Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
Dunkin’ Donuts
Tuck

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