Partnership:

Dunkin' and NHL

Description:

Dunkin' partnered with the NHL for a promotion in the lead-up to the NHL All-Star Game.

The partnership consisted of the "Talkin' Hockey with Pasta and Kendall" national campaign in which Dunkin' encouraged Instagram users to design their own NHL-themed sweaters. The promotion for Dunkin' cold brew featured a series of TV Spots with Boston Bruins player David "Pasta" Pastrňák and Kendall Coyne Schofield, captain of the U.S. National Women's Hockey Team. Participating users had the chance to win a branded cold brew cup sweater.

Additionally, Dunkin' premiered its tagline, "Where There's Hockey, Theres Dunkin,'" at the 2020 Honda NHL All-Star Game where Dunkin' also had a pop-up "Dunkin Fan Cafe."

Partnership Opportunity:
Dunkin'/Dining
Company:
Dunkin’ Donuts
Partner/Category:
NHL /Sports
Timing:
January 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Other
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-02-05
Companies Involved
Dunkin’ Donuts
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.