Dunkin' partnered with the NHL for a promotion in the lead-up to the NHL All-Star Game.

The partnership consisted of the "Talkin' Hockey with Pasta and Kendall" national campaign in which Dunkin' encouraged Instagram users to design their own NHL-themed sweaters. The promotion for Dunkin' cold brew featured a series of TV Spots with Boston Bruins player David "Pasta" Pastrňák and Kendall Coyne Schofield, captain of the U.S. National Women's Hockey Team. Participating users had the chance to win a branded cold brew cup sweater.

Additionally, Dunkin' premiered its tagline, "Where There's Hockey, Theres Dunkin,'" at the 2020 Honda NHL All-Star Game where Dunkin' also had a pop-up "Dunkin Fan Cafe."