Description:
Dunkin' partnered with Southern Peak Brewery to release a limited edition espresso kombucha.
Dunkin' and Southern Peak Brewery came together to create a kombucha that included Dunkin' espresso beans which were cold-brewed in-house at Southern Peak. This collaboration featured the rich roasted espresso flavors of Dunkin' melded with Souther Peak Brewery's kombucha.
Beginning on April 27, 2019, Southern Peak Brewery sold the 10-ounce brew exclusively at their tap room.
$3 from every drink purchased was donated to benefit Western Wake Crisis Ministry. Dunkin's Joy in Childhood Foundation matched the amount raised.
Partnership Opportunity:
Dunkin'/Dining
Company:
Dunkin’ Donuts
Partner/Category:
Southern Peak Brewery /Beverages
Timing:
April 2nd Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-13
Companies Involved
Dunkin’ Donuts
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