Partnership:

Dunkin’ Donuts and Native

Description:
Native, the personal care brand known for their simple and effective formulas, announced its new limited-edition collection with Dunkin’. The collection, available exclusively at Nativecos.com and Walmart, includes Deodorant, Body Wash, Shampoo, Conditioner, 2-in-1, and Hand & Body Lotion in a variety of donut-inspired scents.

“Native has earned a reputation for creating unexpected, gourmand-inspired partnerships in fragrance, and our collaboration with Dunkin’ brings the ultimate playful twist to your routine,” said Chris Talbott, CEO of Native. “By combining Native’s iconic formulas with sweet aromas inspired by Dunkin’s beloved, classic donuts, this collection redefines how personal care can be both fun and delightful. Together, we’re elevating everyday essentials with a lighthearted touch to bring joy into personal care and fuel your routine!”

Now, you can start your day with a collection filled with the familiar scents of Dunkin’ reimagined for your bathroom, sure to bring a touch of comfort to every step of your routine!

  • Strawberry Frosted: A classically sweet scent. This irresistible mix of strawberry, sugar, and creamy notes will brighten your day.

    • Available in Deodorant, Shampoo, Conditioner, and Body Wash.



  • Vanilla Sprinkle: A fragrance topped with fun. This oh-so-addictive blend of vanilla, coconut, and citrus notes hits all the cravings.

    • Available in Deodorant, Body Wash and Hand & Body Lotion.



  • Blueberry Cobbler: A treat for your nose. This tempting fusion of blueberry, apple, and caramel notes will be your new go-to.

    • Available in Deodorant, 2-in-1, Body Wash, and Hand & Body Lotion.



  • Boston Kreme: A scent filled with goodness. This craveable combo of buttery sugar, cream, and vanilla notes will have you running for more.

    • Available in Deodorant, Shampoo, Conditioner, and Body Wash.




“We’re thrilled to welcome Native’s limited-edition collection with Dunkin’ to Walmart,” said Jerrit Davis, vice president personal care, Walmart U.S. “This exciting collaboration brings innovation and inspiration to our customers personal care regime.”

On Native’s website Deodorant retails for $13, Body Wash retails for $10, Shampoo retails for $10, Conditioner retails for $10, 2-in-1 retails for $10, and Hand & Body Lotion retails for $14. All Distribution, Pricing, Shelving, and Merchandising decisions are at the sole discretion of the retailer. The full collection launched exclusively on Native’s website at www.nativecos.com and Walmart stores/online on January 2, 2025. All Native products are sulfate-free, paraben-free, dye-free, cruelty-free, and vegan.
Partnership Category:
Dining
Company:
Dunkin’ Donuts
Partner/Category:
Native /Health & Beauty
Timing:
February 1st Quarter
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Other
Created On:
2025-02-20
Last Modified on:
2025-02-20
Companies Involved
Dunkin’ Donuts
Dunkin’ Donuts
Tuck

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