Partnership:

E!-Entertain-Mint and Cold Stone Creamery

Description:
E! Entertainment Television partnered up with Cold Stone Creamery to promote E!’s 20th Birthday. They teamed up to create a mint brownie and fudge ice cream titled “E! Entertain-mint” in honor of the networks 20th birthday. The ice cream treat was available in 1,400 participating Cold Stone Creamery stores. Customers were also able to visit www.eonline.com and www.coldstonecreamery.com for a 20% off coupon redeemable at a Cold Stone location. The promotion began on May 24, 2010 .
Partnership Opportunity:
E!-Entertain-Mint/Television
Company:
E! Entertainment Television
Partner/Category:
Cold Stone Creamery /Dining
Timing:
May 2nd Quarter 2010
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2010-06-17
Companies Involved
E! Entertainment Television
Tuck

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