Description:
E.l.f Cosmetics partnered with TikTok, the short-form mobile video app, for the #eyeslipface challenge.
The partnership created the #eyeslipsface challenge that encouraged TikTok users to create and post videos showing authenticity that transcends makeup with an emphasis on "s(e.l.f.)-expression."
The challenge also consisted of a one-day branded takeover of TikTok by e.l.f. Cosmetics that included influencer outreach and content creation.
Partnership Opportunity:
E.l.f Cosmetics/Health & Beauty
Partner/Category:
TikTok /App
Timing:
October 4th Quarter 2019
Target:
Female
Tweens
Teens
Adults
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-10-08
Companies Involved
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