20th Century Fox and Lady Foot Locker partnered to promote the theatrical release of ELEKTRA. The “Get in Elektra-fying Shape” sweepstakes ran from January 4, 2005 to February 4, 2005 and only in-store entries by participants 18 and older were permitted. Grand prize included a trip to Los Angeles to train with personal trainer Valerie Walters (including airfare, transfers and accommodations for two), a one year membership to Bally Total Fitness, a gym bag from Lady Foot Locker filled with exercise equipment, workout DVDs, and a $50 gift card. The approximate retail value of the grand prize was $4,362. First prize included a DVD prize-pack valued at $90.