Description:
New Line Home Entertainment and Wendy’s teamed up to promote the holiday home entertainment release of ELF. Wendy’s Kids’ Meals offered five different toys including a clip-on figure of ELF, an ejector sleigh, an ELF-themed checkers set, a holiday spirit meter that measured body temperature, and a fun kit of holiday jokes, picture frames and games. This promotion ended on December 19th. Kids’ Meals bags also included a $2.00 off coupon good towards the purchase of ELF DVD or video before January 31, 2005. In addition, customers could print out an ELF coloring piece from Wendy’s website.
Partnership Opportunity:
ELF/Home Entertainment
Partner/Category:
Wendy's /Dining
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2004-12-21
Companies Involved
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