Partnership:

ELYSIUM and Yahoo! Movies

Description:
Sony Pictures Entertainment partnered with Yahoo!Movies to promote the film, ELYSIUM. From July 15th- August 11th, 2013, Yahoo!Movies ran the ELYSIUM Sweepstakes where the grand prize winner won a luxury trip for two to the winner`s destination choice of either Las Vegas, Nevada or Los Angeles, California. The Las Vegas trip included a round-trip, business class air transportation for two from a major airport near the winner`s home, three nights` accomodations at the Wynn Tower Suites, 12 hour car rental of a Porsche Boxster or a 2012 Lamborghini Gallardo Spyder, a custom suit or dress fitting with a $750 allowance for a suit and shirt or dress purchase from GaryTailor.com, a dinner for two at CUT at The Pallazo or Restaurant Guy Savoy at Caesars Palace and $700 spending money. The Los Angeles trip included a round-trip, business class air transportation for two from a major airport near the winner`s home, three nights with double occupancy at an executive suite at Beverly Hilton Hotel in Beverly Hills, balcony suite at Mondrain Los Angeles, or a Cool Corner Suite at the W Hollywood, dinner for two at Spago, 3 hour VIP shopping experience with Style Chic stylist Alyson Scott, $500 allowance for spa treatments at a spa, and $1,000 spending money. Trip had to be booked 21 days prior to departure. The grand prize approximate retail value was $9,975. In order to enter, contestants had to visit www.elysiumsweepstakes.com and follow the links and instructions to complete and submit the registration form with a valid e-mail address. Contestant automatically received a single entry into the sweepstakes. Only one entry per day during the promotion period was accepted. ELYSIUM was flown into theaters on August 9th, 2013.
Partnership Opportunity:
ELYSIUM/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Yahoo! Movies /Online
Timing:
August 3rd Quarter 2013
Target:
Male
Female
Kids (6-11)
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Sony Pictures Entertainment
Tuck

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