Description:
In keeping with a campaign theme of “dueting” for the Keebler Town House Cracker Brand, EMI-Capitol created a custom cracker-shaped CD branded with the Keebler elf that featured well-known duets. The CD, a national mail in gift-with-purchase, was advertised through freestanding inserts in Sunday newspapers throughout the country.
Partnership Opportunity:
EMI-CAPITOL RECORDS/Music
Company:
EMI Music
Partner/Category:
Kellogg's /CPG
Timing:
August 3rd Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-10-02
Companies Involved
EMI Music
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