Description:
EMI-Capital Records partnered with NBC and Wal-Mart to create a 12-track package of traditional Christmas songs. With performances by a number of TV stars the CD-ROM included video clips of the recording sessions and a link to NBCi.com, which ran a sweepstakes. The sweeps offered a grand prize trip for two to Hollywood and tickets to see THE TONIGHT SHOW WITH JAY LENO and 3RD ROCK FROM THE SUN.
Partnership Opportunity:
EMI-CAPITOL RECORDS/Music
Company:
EMI Music
Partner/Category:
Walmart /Retail
Timing:
December 4th Quarter 2002
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-04-15
Companies Involved
EMI Music
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