Partnership:

EMPIRE and Saks Fifth Avenue, Alexis Bittar, Cushnie et Ochs, Jimmy Choo and MCM

Description:

FOX’s series “Empire” has entered into an unprecedented fashion partnership with upscale retailer Saks Fifth Avenue to put together pieces from some of the most popular high end brand names such as Alexis Bittar, Cushine et Ochs, the one and only Jimmy Choo, and MCM which are some of today’s hottest clothing and jewelry brands listed in Saks. The collaborative outfits that brought together for the campaign were inspired from the characters of the show such as one of the infamous Cookie Lyon played by Taraji P. Henson. The "Empire" inspired campaign made its debut in the front windows of both the Beverly Hills and New York locations of Saks Fifth Avenue between September 10th to October 7th. Saks will also be releasing a Empire edition magazine that is 272 pages. Empire's second season airs September 23rd.

Partnership Opportunity:
EMPIRE/Television
Partner/Category:
Saks Fifth Avenue, Alexis Bittar, Cushnie et Ochs, Jimmy Choo and MCM /Fashion
Timing:
September 2015
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Premiums / Giveaways
Insert (FSI)
On Pack
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-10-15
Companies Involved
Tuck

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