Lionsgate and Heelys partnered to promote the theatrical release of EMPLOYEE OF THE MONTH. One grand prize winner won a private screening with 50 of his/her friends, 3 slacker DVDs from the Lionsgate DVD library and gear from Heelys and the film. Twenty five runner ups won gear from Heelys and the film. Participants entered online at Heelys.com. The promotion began September 9, 2006 and ended October 13, 2006.