Partnership:

EMPLOYEE OF THE MONTH and Vanity Stores

Description:
Lionsgate and Vanity partnered to promote the theatrical release of EMPLOYEE OF THE MONTH. Consumers had a chance to win a three night/two day trip for two to Los Angeles along with spa treatment for two. One second prize winner was entitled to autographed memorabilia, selected film merchandise and assortment of products from Dessert™ Treats and twenty-five runner-ups were entitled to 3 PG-13 DVDs and select film merchandise from Lionsgate. Participants used their Mobile Phone to text message the word “WIN” or “LINK” or “GO” to 45566 and follow instructions to register for the promotion. The promotion ran from September 8, 2006 and ended October 10, 2006.
Partnership Opportunity:
EMPLOYEE OF THE MONTH/Theatrical
Company:
Lionsgate
Partner/Category:
Vanity Stores /Retail
Timing:
September 3rd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-10-06
Companies Involved
Tuck

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