Partnership:

Entourage and Johnnie Walker

Description:

WARNER BROS.' Entourage partnered with Scotch whisky brand JOHNNIE WALKER to promote the film's release with a limited edition Johnny Drama Label. Giving Johnny “Drama” Chase the bragging rights of having his own face on a set of limited edition bottles, the Johnny Drama Label will be available for a limited time with a suggested retail price of $65.15 USD to honor the movie’s June 5, 2015 release date.  Fans were able to follow on Facebook and Twitter for more information on the partnership. A TV Spot spoof with Kimmel called "Johnny for Johnnie" as well as billboard advertising and guest appearances also helped to promote the partnership.

Fans were also encouraged to unlock the next step in Johnny Drama's story on the Johnnie Walker YouTube channel and share the buzz with your crew by using #KeepWalking on social media.

Partnership Opportunity:
Entourage/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Johnnie Walker /Beverages
Timing:
April 2015
Target:
Male
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Branded Content
Media Elements:
Celebrity Appearance / Endorsement
Signage
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2016-01-11
Companies Involved
Tuck

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