WARNER BROS.' Entourage partnered with Scotch whisky brand JOHNNIE WALKER to promote the film's release with a limited edition Johnny Drama Label. Giving Johnny “Drama” Chase the bragging rights of having his own face on a set of limited edition bottles, the Johnny Drama Label will be available for a limited time with a suggested retail price of $65.15 USD to honor the movie’s June 5, 2015 release date.  Fans were able to follow on Facebook and Twitter for more information on the partnership. A TV Spot spoof with Kimmel called "Johnny for Johnnie" as well as billboard advertising and guest appearances also helped to promote the partnership.

Fans were also encouraged to unlock the next step in Johnny Drama's story on the Johnnie Walker YouTube channel and share the buzz with your crew by using #KeepWalking on social media.