Description:
20th Century Fox Home Entertainment partnered with Walmart for the DVD/Blu-Ray release of, EPIC. Walmart integrated the film to promote "green" CPG products including Burt`s Bees, Brita water-filtering systems and Green Works wipes. Walmart promoted the video and introduced its "EPIC Green Warriors" marketing campaign in 2,800 stores to help boost pre-orders. The promotion ran from August 7, 2013 through October 1, 2013. EPIC became available on Blu-Ray and DVD August 20, 2013.
Partnership Opportunity:
EPIC/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Walmart /Retail
Timing:
August 3rd Quarter 2013
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
20th Century Fox Filmed Entertainment
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