Partnership:

ESPN and adidas

Description:

In celebration of ESPN's upcoming 45th anniversary, the legacy sports brand is entering the sneaker industry as part of a rare collaboration with adidas. In a fusion of 1990s nostalgia, sports culture, and iconic sneaker design, ESPN and adidas are dropping the ESPN Top Ten 2000 in a tribute to the golden era of basketball and the pinnacle of sports commentary for the final stretch of the basketball season.

The shoe is a reimagined version of the adidas Top Ten 2000 that originally launched in 1996. The ESPN x adidas Top Ten 2000 will launch in limited numbers on Friday, March 15. Online shoppers can purchase the retro hoop shoes for $150 in adult sizes on the adidas website.



Partnership Opportunity:
ESPN/Television
Partner/Category:
adidas /Fashion
Timing:
1st Quarter 2024
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Collectible
Licensed Product
Media Elements:
Online
Social Media
Created On:
2024-02-29
Last Modified on:
2024-03-01
Companies Involved
Tuck

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