ESPN and Kia Motors America partnered for a marketing campaign to promote the new Kia Spectra5 and ESPN`s NBA Shootaround. The campaign included a Kia Shootaround Challenge online sweepstakes, a basketball trivia contest, on ESPN.com. To participate, contestants were required to log on to ESPN.com and search `Kia.` Contestants who beat the 24 second clock while answering 5 trivia questions about basketball were tracked on a leader board for the best times and correct answers. The overall leader won a four-day, all-expenses paid trip to New York for two to visit the set of ESPN`s NBA Shootaround, have lunch with ESPN studio hosts and a trip to Bristol, CT. The promo started April 2005 and ran through June 6, 2005.