Description:
Esports Tower partnered with Misfits Gaming Group to host an Overwatch scholarship series.
Sony’s Foundation funded go-anywhere study-anything scholarship awards while Esports Tower Recruitment Network of college partners added to the college combine event.
Participants competed in-game and teams also competed to raise money for Alex’s Lemonade Stand Foundation for Childhood Cancer.
Brand partners included Sony, 3D Aim Trainer, Nerd, Gamer Goo, and Alex’s Lemonade Stand
Partnership Opportunity:
Esports Tower | Overwatch Scholarship Series Events/Gaming & Esports
Partner/Category:
Misfits Gaming /Gaming & Esports
Timing:
4th Quarter 2020
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Banner Ads
Celebrity Appearance / Endorsement
Direct Marketing
Influencers / Brand Ambassadors
Livestream / Virtual Event
Micro site
Online
Product Giveaways
Product Placement
Sponsorship
Celebrity Appearance / Endorsement
Direct Marketing
Influencers / Brand Ambassadors
Livestream / Virtual Event
Micro site
Online
Product Giveaways
Product Placement
Sponsorship
Created On:
2022-03-02
Last Modified on:
2022-03-04
Companies Involved
Esports Tower
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