Description:
Mobile game-developer HotNow partnered with Baskin' Robbins for a promotion in their mobile hit EVERGLEAM HILL.The mobile game gives prizes to players for their in-game achievements and, as a result of this partnership, some of those prizes included discounts and promotions from Baskin' Robbins.
As players of EVERGLEAM HILL earned digital gold within the game's marketplace, they could trade in that gold fir real-life coupons at Baskin-Robbins locations.
Other companies to offer their products as rewards within the game were Mister Donut and Thai department store Robinson.
Partnership Opportunity:
Evergleam Hill/Gaming & Esports
Partner/Category:
Baskin-Robbins /Dining
Timing:
March 1st Quarter 2019
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Advergame
Branded Content
Discount / Special Offer / Promo Code
Branded Content
Discount / Special Offer / Promo Code
Media Elements:
In-Game / In-App Integration
Mobile
Online
Mobile
Online
Created On:
2020-11-30
Last Modified on:
2019-03-15
Companies Involved
Camer
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